December 11, 2012
National Geographic announced today that it will be launching a new science blog network, titled Phenomena, featuring four high-octane science bloggers - Virginia Hughes (Only Human), Brian Switek (Laelaps), Ed Yong (Not Exactly Rocket Science) and Carl Zimmer (The Loom).
The new network, assembled by the magazine's executive editor for science, Jamie Shreeve, is scheduled to debut on Tuesday, December 18. It represents National Geographic's first serious move into the increasingly high-profile world of science blogging. (Although National Geographic acquired the old Scienceblogs network in 2011, it never showed any real enthusiasm for it).
But thanks to the quality of its debut bloggers, this new network, although small, represents a move with real power behind it.