Did you think podcasting was dead? Not by a long shot. In an extensive Nieman Storyboard post last week, Knight alum Cynthia Graber (2012-13) chronicles “the remarkable resurgence of podcasting” underway over the last few years, and what it might mean for the “tribes” of engaged listeners who can gather around niche topics like astronomy or architecture.
Back in 2006, Graber notes, only 11 percent of survey respondents had ever listened to a podcast. Now it’s up to 30 percent. Remarkably, 39 million Americans have listened to a podcast in the past month, according to data Graber obtained from Edison Research.
“Digital audio can reach a niche audience with a sound that inspires community and a passionate fan base,” she observes. A fan base of 50,000 or 60,000 probably wouldn’t be enough to keep the lights on at a major NPR radio show, but it’s often enough to sustain a podcast—especially if those listeners they’re willing to contribute financially, through Kickstarter or other fundraising mechanisms.
Graber, who contributes regularly to Scientific American’s 60-Second Science podcast, looks at the growth of other …

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