As Lance Armstrong's world comes crashing down around him, it seems reasonable to wonder what will happen to his Livestrong foundation and its programs. And if the foundation cannot survive, will that deal a serious blow to the war on cancer?
These are not easy questions to answer. But Bill Gifford, a longtime contributor to Outside magazine, has written a long piece that answers many of them. Among many other things, Gifford discovers that Livestrong contributes almost nothing to cancer research. What the foundation does do is contribute a lot to programs that provide good publicity for the embattled Armstrong.
One example Gifford cites is a global cancer summit Livestrong held in Dublin in 2009. Here's Gifford:
To kick things off, Livestrong hired Ogilvy, the famous...