Category: sponsors

The Washington Post announced this morning that it is making its website available to "marketers" who will be able "to offer content to Washington Post users and feature it on The Post’s homepage and throughout the site."

Advertisers (which for some reason the announcement insists on calling "marketers") will get "premium placement throughout our site," the Post writes. The first client to buy into the program, called BrandConnect, is CTIA-The Wireless Association, a non-profit trade group representing the wireless communications industry. (It was originally the Cellular Telephone Industry Association, hence the awkward portmanteau.)

A link to the CTIA content appears on...