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Category: public opinion

The Neiman Journalism Lab ...

The Neiman Journalism Lab ran a piece yesterday by Sam Petulla on the increasing use of "sentiment analysis" in journalism. If the term is unfamiliar, the practice probably isn't. It's the use of such things a Facebook comments and analytical software to separate positive comments from negative ones, and to see how they correlate with, say, the results of an election. 

Petulla doesn't do much in the way of explaining how such analysis is conducted, but he does show that its use is increasing, and that it offers both promise and peril. "What’s interesting about the use of sentiment analysis by...