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Category: Global Warming public opinion

  GfK stands for Gesellschaft für Konsumforschung, a consumer research institute and polling company that a professor founded in Nuremberg in 1934 (a rather distinctive era in German history). It is now a behemoth with 12,000+ employees in 37 countries. Oh, you knew that? I bet you did. I did not until...

  GfK stands for Gesellschaft für Konsumforschung, a consumer research institute and polling company that a professor founded in Nuremberg in 1934 (a rather distinctive era in German history). It is now a behemoth with 12,000+ employees in 37 countries. Oh, you knew that? I bet you did. I did not until this morning learn what a GfK is. 'looked it up after scanning through the Associated Press's science newsfeed. It included this important if incremental piece of news with a partly-baffling headline, filed Friday:

  • AP - Seth Borenstein: AP-GfK Poll: Science doubters say world is warming; The lede, in fine inverted pyramid style, sums things up with keen dispatch: A growing majority of Americans think global warming is occurring, that it will become a serious problem and that the US government should...

It's been said that in...

It's been said that in American anyway most of the public remains unmoved by global warming if it is an abstraction, or limited to such places as Greenland. Reporters should, to bring it home, write on the topic with as much emphasis as can be responsibly put on local effects. All news is local, as they say.

So now what to do? A new poll reports that American acceptance of global warming is growing, and a big reason is a perceived link between springtime hot spells, early-season tornadoes, or other weather freakiness and greenhouse gas-driven climate change. Climate scientists, many and probably most, expect weather extremes to rise as the Earth's average temperature goes up, but pinning...