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Category: climate change poll

  GfK stands for Gesellschaft für Konsumforschung, a consumer research institute and polling company that a professor founded in Nuremberg in 1934 (a rather distinctive era in German history). It is now a behemoth with 12,000+ employees in 37 countries. Oh, you knew that? I bet you did. I did not until...

  GfK stands for Gesellschaft für Konsumforschung, a consumer research institute and polling company that a professor founded in Nuremberg in 1934 (a rather distinctive era in German history). It is now a behemoth with 12,000+ employees in 37 countries. Oh, you knew that? I bet you did. I did not until this morning learn what a GfK is. 'looked it up after scanning through the Associated Press's science newsfeed. It included this important if incremental piece of news with a partly-baffling headline, filed Friday:

  • AP - Seth Borenstein: AP-GfK Poll: Science doubters say world is warming; The lede, in fine inverted pyramid style, sums things up with keen dispatch: A growing majority of Americans think global warming is occurring, that it will become a serious problem and that the US government should...