The business press has not been among the leaders in writing and thinking about climate change and the consequences for the economy.
This week, Bloomberg Businessweek begins to rewrite that script with a slashing story on climate change and a dramatic cover that is an instant classic:
It's a strong story, and well worth reading. But the cover is what people will remember--and it's what might prod business people into a more open-minded attitude toward climate change and its consequences.
Josh Tyrangiel, Businessweek's editor, tweeted, "Our cover story this week may generate controversy, but only among the stupid."
Give 'em heck, Businessweek.